At Formula Alchemist Magazine, I am committed to empowering you to create safe and stable bath, body, and home products, enabling your businesses to thrive and prosper. My mission is to provide support and education, equipping you with the necessary skills to confidently create and make products that meet the highest safety standards. Because safe and stable products create a safe and stable business. 

My core values serve as the foundation of my business:

Community: There is room for everyone in the market. I embrace and celebrate the differences between each individual and business. I help foster an environment that values and respects different perspectives, backgrounds, and experiences. I am dedicated to creating a community where all can learn, grow, and succeed.

Safety: I prioritize the well-being of my customers and your consumers. Safe products contribute to the success of any business, ensuring customer satisfaction and loyalty.

Stability: I recognize that stable products lead to stable businesses. By helping you create reliable and consistent products, we strive to foster long-term growth and profitability. 

Education: I am dedicated to educating and empowering all makers, equipping them with the knowledge and skills to create safe and stable products. I believe in fostering a sense of trust in oneself and the products created.

Through my commitment to these values, we aim to revolutionize how people create and market their bath, body, and home products. I am here to provide guidance, support, and resources, ensuring our customers access safe methods and the necessary knowledge to excel in their endeavors confidently.

Join me at Formula Alchemist and Unique Makers and embark on a safe, stable, and profitable product creation journey. Together, we can shape a vibrant industry where everyone can thrive and leave their unique mark.

Introducing Cheryl L. Mitchell, Formulator and Business Coach!

Cheryl L. Mitchell

Cheryl L. Mitchell discovered her love for teaching in 2013 while working with the local libraries giving free classes about aromatherapy and herbs. She has been formulating natural products since 2004 and is a certified aromatherapist and herbalist. Cheryl has owned two retail bath and body products stores in Savannah and Weston, Missouri. She chose to close those stores in 2020 after five years to move into teaching businesses how to take their bath and body products business to the next level. In 2017 she decided to speak at the HSCG conferences in the US (2018 / 2019)and Canada (2018)  and open a supply company called Miss Doyle's Supply. To sell unique and different ingredients to other amazing makers, which was sold in 2021 to another supply business in the industry. She also started her YouTube channel Making with Miss Doyle, in 2018 and is growing steadily by teaching basic formulations and unique bath, body, and home products. 

Her education started when she finished her bachelor of science business management degree as a mom and wife. She then attended numerous aromatherapy and herbal classes under Jeanie Rose, The School of Aromatic Studies, and The Herbal Academy. Next, she finished Formula Botanica: a diploma in Organic Skincare Formulation and an Advanced Diploma in Organic Cosmetic Science; the School of Natural Skin Care: A diploma in Natural Skincare Formulation, Diploma in Natural Haircare Formulating, along with numerous other classes. After reading every book and article, she attended The Center for Professional Advancement. She received certificates in Cosmetic Product Formulation, Antiperspirant, and Deodorant: basics underarm physiology, actives classification, evolving marketing needs global regulations, and Surfactants for body and home care.

Cheryl is serious about education and wants to teach proper science-driven classes and formulations. 

Cheryl has held board positions with the HSCG and the Society of Cosmetic Chemistry (SCC). In addition, she served as the Chair-Elect and Chair for the St. Louis Chapter of the SCC.

Cheryl started The Unique Makers® in 2020 to help bridge the gap between handmade, indie makers, and cosmetic chemists. Which then moved deeper into assisting businesses to grow and scale on their terms. She has helped 100's clients learn formulating, business, and scaling their Indie brands. 

She welcomes everyone to take this journey of abundance and growth with her and join the tribe to elevate or start their bath and body products business.